@larand no doubt about that. I actually use tweetdeck and so I dread what plans they have for the free version when the come out with the paid one. A lot of ads I suppose. But it is a step in some direction, add opposed to Twitter just twisting around aimlessly.
Of course this also could just be a Twitter for "professional SEO", which would just be silly and will die a silent death within months if not years.
// @bazbt3 @lukasros